PhD of Business Administration, National Chengchi University. Master of Graduate Institute of Recreation, Tourism, and Hospitality Management (Now renamed the Department of Marketing and Tourism Management), National Chiayi University.
Specially
Tourism marketing strategy, customer relationship management, travel industry management, service quality management, Leisure behavior, place attachment, knowledge-based theory
License
Tourist leader’s occupation license, Certificate for travel councilor, and Certificate for tour planning & design
Phone
(02)2822-7101 ext.1250
E-mail
kuanyang@ntunhs.edu.tw
Research room
Pondering Building F1004
Subjects taught
Tour Planning and Design, Recreation Resources Survey and Tour planning, Tour Manager and Tour Guide Practice, Tourism Service and Marketing, Customer Relationship Management Research, etc.